Bringing sound product practices into internal platform teams can be great at helping solve problems that bring real value to your internal customers. But how do you know you're working on the right problems? A product strategy is helpful to answer this question, but most of the product strategy conversation is about consumer facing products. In this talk, I'll share what I've learned from years of setting strategy for both consumer and internal platform products, from my time at Spotify and from my years consulting to enterprise and scale-ups that are trying to be product led in everything they do.
Brendan is a Product Coach at Organa, a boutique consulting agency, where he coaches product leaders and serves as a Fractional CPO for scale-ups in Australia. Previously, he was the Product Manager for Spotify's Desktop product, responsible for one-third of their monthly active users, along with coaching teams at Spotify to utilise Product Discovery and Lean Startup methods to test innovative ideas. He's passionate about mental health and brings his experience as a CPO for a mental health non-profit and his advocacy for wellbeing in the workplace to his coaching. Brendan is currently pursuing a Master in Psychotherapy, further deepening his commitment to mental well-being.