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The year of the AI Agent: Beyond Automation

Generative AI has leapt from clever chatbots to self-directed digital coworkers, but most organisations still treat it as a plug-in for their existing processes. This session maps the journey from rule-based bots to AI-enabled workflows, then shows why 2025 belongs to true agents: systems that perceive, plan, and act with minimal hand-holding.

You'll learn:

  • the key architectural differences between an AI workflow and an AI agent, and why it matters for risk, compliance, and ROI
  • real-world case studies: From customer-service triage to research copilots and self-driving cars, highlighting where agents already outperform scripted flows
  • a decision checklist for choosing workflows, agents, or a hybrid approach
  • emerging security, governance, and cost trends that make autonomous agents viable right now
  • a practical adoption roadmap that moves from low-risk internal pilots to outward-facing, value-generating agents. Expect candid lessons from shipping AI solutions in production, concrete metrics you can steal, and a clear view of what’s coming next, so you can decide where agents fit in your own organisation without the sales pitch.

Ulysses “Uly” Maclaren

Ulysses “Uly” Maclaren is COO of SSW and Product Owner of YakShaver, steering AI-powered solutions for clients worldwide. With nearly two decades of Agile leadership and practical AI delivery, he turns bold ideas into shipped products… and, outside work, has achieved a world salsa championship.